In the strategy course we touched on (in varying levels of detail) the three main views of company strategy – since the course finished I’ve been adding reading on all three to my “incoming” bookshelf:
The market-focused, competitive advantage approach of Michael Porter:
The resource-based view of the firm, typified by Hamel and Prahalad:
The game theory approach described by Dixit and Nalebuff:
and then popularised by by Brandenburger and Nalebuff: