I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . Deploying, measuring and succeeding with Social Software Ian McNairn, IBM SWG What does success mean – critical mass? application use? customer delight? increased profit? in other words be clear what you want. Know what to measure – communities and social networks are different things – determine the business outcome (look for linked indicators) – get clear about the changes you want to get – think about cause and effect.
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . Who’s Afraid of Identity? Tom Ilube, Garlik Garlik aiming at the “mainstream digital consumer” Explosion of personal data on the web in last 18 months. Equivalent huge rise in ID theft. Consumers don’t understand identity management… But people make decisions about us based on our web status… And then the talk ended – mostly a “here we are” pitch for Garlik without actually saying anything about what they do…
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business The Power of Film – Adding video podcasts to the communications mix Joyce Lewis, University of Southampton First video podcasting news service in any UK university (March 2006) “People don’t care about cold facts. They care about pictures or stories” – Nancy Green, Donovan and Green. ECS website has 827,000 pages(!). Video podcasting backs up a lot of the messages .
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . Social Media in Action Adrian Moss – BOTTLE PR and Focus Business Communications Poundland Case Study – using social media to support a retail operation. Number 1 single price discount retailer in Europe. IT driven retail distribution. Lots of short-run and end-of-line product. Blog experiment to promote Xmas lines – aiming for <£1 cost per visitor
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . KM Goes Social: From KM 1.0 to KM 2.0 David Gurteen Impact of social tools on Knowledge Management – growth of “KM 2.0” Techno-centric KM (tools) vs People-Centric KM (attitudes, soft tools) KM in the doldrums – over-promised, under-delivered in business terms Social tools are fundamentally about sharing knowledge – personal/social KM! (but not usually coming from the KM community or tool vendors)
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . Business in Virtual Worlds, How we got here with Web 2.0 Ian Hughes, Metaverse Evangelist IBM What are metaverses and virtual worlds and why are they at a social media conf? And why do IBM care? It’s all about people… In virtual worlds the visible presence and (e.g.) body language provides strong social signals. Fundamentally no different from blogs, IM etc – still about people and conversations
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . Technology Brings Power to the People Crispin O’Brien KPMG Recent survey published – Enterprise 2.0 The Benefits and Challenges of Adoptions John Chambers CEO Cisco – Cisco moving into enterprise Web 2.0 because old space they compete in is becoming too crowded… So what has all this stuff got to do with business? And what do you let through the firewall?
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business Facilitating Open Innovation in A Distributed Community Using Free Social Software Tools Claire Reddington, iShed & Ed Mitchell, Ed Mitchell Consulting iShed is spin off from Watershed media centre in Bristol, to bring together media and R&D – investing in 6 SMEs to research into media blue sky stuff – including Aardman Animations. Have used project blogs etc.
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . Social is Good for Business: Snockles Neil Burton, Web Spiders Enterprise Snockles – a corporate version of Snockles – yet another social messaging app which looks like another Twitter. Aimed at creating a corporate social network to build better commercial and team relationships, improve knowledge management, build communities, speed up innovation. Web and mobile phone integrated.
I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business . Case Study: A Whistlestop Tour Round Web Marketing 2.0 Will Wynne, ArenaFlowers.com “Old” web marketing – paid search, natural search, retention marketing, PR, Affiliate Marketing, Comparison Shopping, Conversion Rate. Cost, Competition, Risk, Growth, SEO Optimised page <> Friendly page. Using social media – video Host clip of a BBC story, “About Arena” video, Show the team, shows that they do their own flowers, used for job ads, embedded in eBay listing using <www.